Privacy Policy

Introduction

Alston Flooring (“we,” “us,” or “our”) operates this website (the “Site”) to serve our authorized dealer network, support our rewards and incentive programs for dealership sales professionals, and provide product information to the general public. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site. Please read this policy carefully. By accessing or using the Site, you agree to the terms of this Privacy Policy.

Information We Collect

Information You Provide Directly

Depending on how you interact with the Site, we may collect information you voluntarily provide, including:

• Account registration information: name, email address, phone number, company or dealership name, job title, and business address.

• Dealer account information: resale certificates, tax identification numbers, dealer agreements, and purchase order details necessary to facilitate B2B transactions.

• Rewards program information: participant name, associated dealership, sales data submitted for point accrual, and redemption preferences.

• Communications: any information you include when contacting us via forms, email, or phone, including the content of your messages.

• Transaction information: billing and shipping addresses, payment method details (processed by our third-party payment processor), order history, and invoicing records.

Information Collected Automatically

When you access the Site, we may automatically collect certain information, including:

• Device and browser information: IP address, browser type and version, operating system, device identifiers, and screen resolution.

• Usage data: pages visited, time spent on pages, referring URLs, click patterns, and navigation paths.

• Cookies and similar technologies: we use cookies, web beacons, and similar tracking technologies to enhance your experience, remember preferences, and analyze Site traffic. See the “Cookies and Tracking Technologies” section below for more detail.

How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill dealer orders, manage accounts, and provide customer support.

• To administer the rewards and incentive program, including tracking points, processing redemptions, and communicating program updates to enrolled participants.

• To provide product information, catalogs, and resources to the general public and trade professionals.

• To send transactional emails such as order confirmations, shipping notifications, and account updates.

• To send promotional communications (only to those who have opted in), including new product announcements, trade promotions, and program updates. You may opt out at any time.

• To improve the Site, analyze usage trends, and enhance site performance and user experience.

• To detect, prevent, and address fraud, security issues, or technical problems.

• To comply with legal obligations and enforce our terms.

How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service providers: we share information with third-party vendors who perform services on our behalf, such as payment processing, order fulfillment, email delivery, web hosting, and analytics. These providers are contractually obligated to use your information only for the purposes we specify.

• Dealer and rewards program administration: we may share aggregated or individual sales and participation data with the dealership associated with a rewards program participant, to the extent necessary to administer the program.

• Business transfers: in the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction.

• Legal compliance: we may disclose information if required by law, regulation, subpoena, court order, or other legal process, or if we believe disclosure is necessary to protect the rights, property, or safety of Alston Flooring, our users, or others.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve the Site. Types of cookies we use include:

Essential cookies: Required for the Site to function properly, including session management, authentication, and shopping cart functionality.

Analytics cookies: Help us understand how visitors interact with the Site. We may use third-party analytics services such as Google Analytics, which collects information anonymously and reports website trends without identifying individual visitors.

Functional cookies: Remember your preferences and settings to provide a more personalized experience.

Most web browsers allow you to control cookies through their settings. Please note that disabling certain cookies may affect the functionality of the Site, particularly for account login and ordering.

Third-Party Services

Our Site may contain links to third-party websites or integrate with third-party services (such as payment processors). These third parties have their own privacy policies, and we are not responsible for their practices. We encourage you to review the privacy policies of any third-party services you interact with.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide services to you. We also retain information as necessary to comply with legal obligations, resolve disputes, enforce our agreements, and for legitimate business purposes such as maintaining business records.

Data Security

We implement commercially reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

• The right to access, correct, or delete your personal information.

• The right to opt out of promotional communications by following the unsubscribe instructions in our emails or by contacting us directly.

• The right to request information about the categories of personal information we have collected and the purposes for which it is used.

• The right to restrict or object to certain processing of your data.

To exercise any of these rights, please contact us using the information provided below. We will respond to your request in accordance with applicable law.

California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information is collected, the right to delete personal information, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising your privacy rights. As noted above, we do not sell personal information. To submit a request, please contact us using the information below.

Children’s Privacy

The Site is intended for business professionals and is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child, we will take steps to delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page and revise the “Last Updated” date at the top. We encourage you to review this page periodically for the latest information on our privacy practices.